To date, the news cycle for water and climate related issues has been largely reactive. Something happens – say a flood or a drought – stories are written about it, and then the issue disappears from the news cycle until the next event occurs. 

4CF, our partners from The Nest Collective, and several like-minded area non-profits are executing a coordinated messaging strategy that is proactive rather than reactive.  We hope that increasing awareness through strategic communication will help activate citizens and encourage thoughtful leadership.